Who We Are NSG Design Studio is a mother-daughter design studio built by Jacquelyn and Bria Roberts. Between us, we bring more than two decades of combined experience helping businesses figure out what makes them recognizably, consistently themselves — and then building the tools that carry that identity into every place a customer meets you.

We started this studio around a simple observation: most small businesses don't actually have a branding problem. They have a consistency problem. The logo looks one way on the website, another way on a flyer, and something else entirely in the follow-up email. Nobody sets out to make that happen — it's just what occurs when a business grows faster than its systems can keep up. Closing that gap is the work we love.

Meet the Team Jacquelyn Roberts — Founder & Creative Director Jacquelyn brings a unique design eye honed over the past 17 years working with e-commerce brands, retail businesses, professional services firms, and trade service companies — helping each one bring their vision to life.

Bria Roberts — Co-Founder & Design Lead Bria brings more than 7 years of experience and a technical design eye to every part of the process, whether the project calls for social, digital, or full end-to-end brand design.

Working together means every project gets two sets of eyes trained the same way but shaped by different strengths. It's also why our process moves fast: no handoffs, no waiting on a committee, no brief that gets diluted somewhere between departments. Just two people who've been doing this together long enough to finish each other's sentences — and notice when a color's off by ten minutes into a call.

Our Approach: One Throughline, Every Touchpoint We believe a brand isn't a logo — it's a throughline. It's what makes a customer feel like they're still talking to the same business whether they found you through a social post, sat across from you during a pitch, opened your welcome email, or read your latest newsletter. When that throughline breaks, trust breaks with it.

Our job is to build that consistency once, document it clearly, and hand you the tools that make it nearly effortless to keep — no matter who on your team is hitting "send." That's why everything we design, from full brand guideline systems to pitch decks to client welcome kits, is built the same way: real, usable, editable — not just a pretty idea that sits in a folder no one opens again. The consistency has to live in the documents your team actually uses every day, or it isn't really consistency at all.

We work across retail, finance, automotive, and professional services — different industries, same throughline: guiding businesses toward a brand that looks, sounds, and feels like one company at every single touchpoint.

Are You Ready to build a throughline of your own?

Start a project — info@nsgdesign.studio · 404.564.1229